Agency-wide studies often get over-looked in research competitions because they seem to lack specific client insights, but Havas Media/MPG's study provided inconvenient truths that impact all of the brands on its client roster, not to mention the human race and every other species on this planet.

Want to find a more effective way of targeting prospects for a sleep-enhancing line of mattresses? If you're the media team at Milwaukee agency Cramer-Krasselt, you research American sleep patterns to identify who will be most receptive to client Sealy Posturepedic's unique product attributes.

Looking to compete with bigger-spending competitors, Nationwide took aim at a key psychographic target with an integration on the CMT Music Awards.

In an effort to blur the lines between marketing and content, Cane, a drama on CBS, broke through the clutter of ordinary print marketing in a new way with the help of Initiative.

The Jimmy Kimmel Show and Kimmel's well-known "security guard," Guillermo, are renowned for their parodies, but this time Horizon Media fully integrated Guillermo into a Bourne Conspiracy video game.

This idea is simplicity in action. To show people its premium online programming, The Weather Channel gave users free Wi-Fi in a place where there is a large, captive crowd that badly needs Wi-Fi and mobile reception: Grand Central Terminal.

Armed with an understanding that its audience had varying familiarity with technology, the Air Force used a multi-touch point strategy to interact with consumers.

By creatively utilizing RSS technology across online banners, instant messaging, interactive billboards and in-mall, the 2008 NBA Playoffs delivered specific, timely tune-in messaging to fans on the move, prompting them to tune into the series.

This is a campaign that doesn't even look like advertising. The attractive creative easily draws attention.

In a time when it's challenging to get consumers to sit through ads, Chrysler does a good job of capturing its target audience's attention by blending use of the Town & Country minivan into Tyler Perry's House of Payne program scripts.