This campaign goes beyond targeting to reach into the very heart of a psychographic attribute that drives Mexican men, and it does it well.

Lego and Starcom went for total immersion with a Lego TV VOD channel. Keeping in mind kids' love for instant gratification, the channel featured six-minute segments.

To draw in a younger demographic, Comfort Inn used NBC's "Awkward Moments" site, which lets users compete for prizes by offering up video of their own embarrassing moments.

Dove Chocolate was looking to upgrade its role in the premium chocolate category. While awareness was high, young women didn't think it was worth the price.

To raise awareness and attract viewers for the Knight Rider TV movie, Horizon Media and NBC combined radio and event marketing.

To promote Post Honeycomb Cereal's Big Summer of Fun, TMPG came up with a plan that associated the brand with an up-and-coming musical act to deliver a compelling experience that gave the product broad exposure.

To promote the NBCU series Chuck, Horizon Media coordinated takeovers of high-profile Clear Channel stations in top media markets, rebranding them "Chuck FM."

Sports fans glaze over when announcers offer sponsored trivia questions or opportunities to enter online contests. But they appreciate in-game integrations that add to their understanding and enjoyment of the game.

The public transportation agency in Phoenix gave R&r Partners a scant $40,000 to do nothing less than reduce mass pollution. How? Encourage carpooling.

Century-old Hershey's was perceived as just that: a company mired in yesteryear. OMD set out to give it a makeover, a modern image.