A billboard in Times Square proved to be too cheeky for print publications. And after an initial run, it proved a bit much to bare outdoors as well.

If only getting rid of cellulite were as easy as popping Bubble Wrap. Nivea launched its Good-Bye Cellulite product line of anti-cellulite gel via street-level billboards covered in Bubble Wrap.

You can stand under my umbrella, or interact with it on an airport wall. Travelers insurance company recently bought back its iconic red logo from Citibank and wanted consumers to interact with the logo on an up-close-and-personal basis.

SMG search used search to help ESPN capitalize on the hype surrounding the Mitchell report - the report that detailed the use of steroids among baseball players - with paid search listings that drove more than 33,000 clicks to ESPN.com within the first 12 hours of the report's release.

iCrossing used search as a medium to drive traffic to Lincoln Educational Services' new online hub, and as a key element in the development of the Web site itself.

Outrider's search campaign for The Tudors gets the nod because of its tight integration between search components and online and offline channels, including PR, TV spots, news, gaming and social media.

BMW of North America already controls much of the premium auto market. But it wanted to make inroads with 18- to 34-year olds with a social application to drive them to the automakers' new 1-series.

McDonald's wanted to increase sales of Dollar Menu items by appealing to 18- to 34-year-olds on the lookout for a deal. So, it partnered with gaming site IGN.com to deliver IGN's "Game Guides" for free for an entire year.

Fans of Battlestar Galactica are 85 percent more likely to be heavy DVR users. Fallon Minneapolis had to get more of them to watch live episodes of the Sci Fi Channel's mostly underground hit series, especially the premiere episode of its final season.

Chicagoans 21 to 34 years of age thought of Miller High Life as an irrelevant, old man's beer - when they thought of it at all.