The Sci Fi channel airs an original miniseries each year to bring in new viewers. Ads for 2007's Tin Man, a retelling of The Wizard of Oz, had to respect the original while positioning the miniseries as cool and new.

Lincoln Financial Group is typically outspent in advertising 4 to 1, so its new brand awareness ads had to be clever.

In a print-magazine first (and perhaps a last, since Condé Nast has rebuffed other advertisers looking to duplicate this feat), MediaVest and DraftFCB created a special masthead for the May issue of Bon Appetit to promote Starbucks coffee sold in grocery stores.

GSD&M Idea City innovatively wove ad creative for the launch of BMW's 1 Series family around the editorial pages of a variety of magazines, including Dwell, Interview, GQ and AutoWeek.

In a campaign that could be executed only in print media, Initiative used so-called "indestructible" paper to promote the DVD release of The Condemned, an action movie about tough guys fighting to the death on a desolate island.

To help visa reach small business owners, OMD came up with a plan using social media, based on the psychographics of the target audience.

The promotion of the DVD launch of the first season of Mad Men managed to boost multiple brands.

Goodby, Silverstein & Partners built a competition around social media to promote Adobe's Creative Suite 3.

Media magazine is pleased to present the finalists in the fifth annual Creative Media Awards competition. The winners will be selected from the finalists in each of the 15 categories you will read about in this special supplement. In addition, the campaign deemed most outstanding overall will win the coveted Best in Show award. All awards will be presented at our Creative Media Awards reception at 6 p.m. on Sept. 22. Tickets to the event are still available. For more information, visit mediapost.com/cma.