• by Staff Writers , September 5, 2008

Finalist – Radio

Cherie Capelle, vice president, brand group director

To raise awareness and attract viewers for the Knight Rider TV movie, Horizon Media and NBC combined radio and event marketing. A national radio campaign, featuring Opie and Anthony, led up to a premiere party at the Playboy Mansion; listeners could win tickets in a sweepstakes. The party featured live broadcasts by Adam Corolla and others from CBS Radio properties, including stars from Gladiators, Friday Night Lights, Heroes, and The Office, as well as David Hasselhoff himself.