In an effort to blur the lines between marketing and content, Cane, a drama on CBS, broke through the clutter of ordinary print marketing in a new way with the help of Initiative.

The Jimmy Kimmel Show and Kimmel's well-known "security guard," Guillermo, are renowned for their parodies, but this time Horizon Media fully integrated Guillermo into a Bourne Conspiracy video game.

This idea is simplicity in action. To show people its premium online programming, The Weather Channel gave users free Wi-Fi in a place where there is a large, captive crowd that badly needs Wi-Fi and mobile reception: Grand Central Terminal.

Armed with an understanding that its audience had varying familiarity with technology, the Air Force used a multi-touch point strategy to interact with consumers.

By creatively utilizing RSS technology across online banners, instant messaging, interactive billboards and in-mall, the 2008 NBA Playoffs delivered specific, timely tune-in messaging to fans on the move, prompting them to tune into the series.

This is a campaign that doesn't even look like advertising. The attractive creative easily draws attention.

In a time when it's challenging to get consumers to sit through ads, Chrysler does a good job of capturing its target audience's attention by blending use of the Town & Country minivan into Tyler Perry's House of Payne program scripts.

This campaign goes beyond targeting to reach into the very heart of a psychographic attribute that drives Mexican men, and it does it well.

Lego and Starcom went for total immersion with a Lego TV VOD channel. Keeping in mind kids' love for instant gratification, the channel featured six-minute segments.

To draw in a younger demographic, Comfort Inn used NBC's "Awkward Moments" site, which lets users compete for prizes by offering up video of their own embarrassing moments.