Dove Chocolate was looking to upgrade its role in the premium chocolate category. While awareness was high, young women didn't think it was worth the price.

To raise awareness and attract viewers for the Knight Rider TV movie, Horizon Media and NBC combined radio and event marketing.

To promote Post Honeycomb Cereal's Big Summer of Fun, TMPG came up with a plan that associated the brand with an up-and-coming musical act to deliver a compelling experience that gave the product broad exposure.

To promote the NBCU series Chuck, Horizon Media coordinated takeovers of high-profile Clear Channel stations in top media markets, rebranding them "Chuck FM."

Sports fans glaze over when announcers offer sponsored trivia questions or opportunities to enter online contests. But they appreciate in-game integrations that add to their understanding and enjoyment of the game.

The public transportation agency in Phoenix gave R&r Partners a scant $40,000 to do nothing less than reduce mass pollution. How? Encourage carpooling.

Century-old Hershey's was perceived as just that: a company mired in yesteryear. OMD set out to give it a makeover, a modern image.

A billboard in Times Square proved to be too cheeky for print publications. And after an initial run, it proved a bit much to bare outdoors as well.

If only getting rid of cellulite were as easy as popping Bubble Wrap. Nivea launched its Good-Bye Cellulite product line of anti-cellulite gel via street-level billboards covered in Bubble Wrap.

You can stand under my umbrella, or interact with it on an airport wall. Travelers insurance company recently bought back its iconic red logo from Citibank and wanted consumers to interact with the logo on an up-close-and-personal basis.