MediaPost Publications - MediaDailyNews 03/04/2002

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COMMENTARY
Perception vs. Reality
by Cory Treffiletti, Featured Contributor
Throughout my career I have witnessed examples where one true tenet exists: Perception is Reality. What the customer or the media believes to be … Read the whole story
COMMENTARY
A New Planning Organization
by David L. Smith
The agency media department business continues to change as it grows, especially on the unbundled side. Read the whole story