With another report in hand showing signs of strength, the media economy’s heading into the TV upfront season with plenty of promise. But with … Read the whole story
American Media, Inc., the publisher of such supermarket tabloids as the National Enquirer has its eyes set on expansion. It’s already snapped up Weider … Read the whole story
When it comes to reacting to imminent war with Iraq, most agencies play their advertising strategies close to the vest. However, yesterday Mullen indicated … Read the whole story
TiVo isn’t worried about the spate of PVR-like devices that are spreading into the marketplace. The company is planning to stay ahead of the … Read the whole story