Coca-Cola announced Monday a $15 million partnership in just-launched College Sports Television, which not only includes extensive advertising and promotion but also a $10 … Read the whole story

It's the category, stupid. That paraphrasing of Bill Clinton advisor James Carville could summarize the Zenith Optimedia ad spend forecast released yesterday, which was … Read the whole story

Retailers want, in fact they need, their ads to get people into their stores first. If you can't do this for them, they don't … Read the whole story