One week after consolidating its direct marketing agencies, the WPP Group dropped another bunker buster on the ad industry yesterday by combining all of … Read the whole story

While Yahoo! succeeded in turning lemons into lemonade, taking unsold inventory and using it to support in-house businesses to help monetize their traffic, the … Read the whole story

It's still all about the numbers when it comes to advertising. David Rooney, director of media operations at DaimlerChrysler, told the Television Bureau of … Read the whole story

On the strength of American Idol and despite CBS coverage of the NCAA Men's Basketball championships, Fox took the week ended Sunday in adults … Read the whole story

The U.S. born segment of the Hispanic market now represents 60% of the total population. This is a tidal wave of consumers, and Latina … Read the whole story