Top cable executives said that cable networks are doing a satisfactory job targeting niche audiences but are sometimes being constrained by other forces in … Read the whole story

Primedia has sold its Teen Group, including Seventeen Magazine, to Hearst for $182.4 Million. Read the whole story

Reality TV is just all right. That's the conclusion of a new white paper from MindShare, called "Reality Television or How I Learned To … Read the whole story

It's been said over and over: 'the Internet will offer marketers the ability to speak to the masses on a one to one basis.' … Read the whole story