MediaDailyNews
Friday, April 25, 2003
  • IRTS Panel Shows Cable Constraints

    Top cable executives said that cable networks are doing a satisfactory job targeting niche audiences but are sometimes being constrained by other forces in ... Read the whole story

  • Primedia Sells Teen Group to Hearst

    Primedia has sold its Teen Group, including Seventeen Magazine, to Hearst for $182.4 Million. Read the whole story

  • MindShare Measures Reality Lifespan

    Reality TV is just all right. That's the conclusion of a new white paper from MindShare, called "Reality Television or How I Learned To ... Read the whole story

  • Relevance: Build it and Consumers and Advertisers Will Come

    It's been said over and over: 'the Internet will offer marketers the ability to speak to the masses on a one to one basis.' ... Read the whole story