Think Super Bowl. Marketers must use a blend of entertainment and information to reach today's disconnected consumer. Read the whole story

In the wake of the Newspaper Association of America's annual convention in Seattle last week, a hint of optimism - the first in many … Read the whole story

Wal-Mart may have bounced the laddie mags, but it is staying with American Magazine. Read the whole story

NBC edged out Fox for this week's adults 18-49 demo and CBS won another week in total households, according to Nielsen Media Research. Read the whole story

A consulting division of Mullen is out to convince the ad world that airbrushing women's images might be bad for business. Read the whole story