Wednesday, June 25, 2003
  • GM Ad Chief Warns Media To Be More Creative

    The head of GM's advertising said Tuesday afternoon that it was "absolute absurdity" to think big advertisers are going to continue to pay steep … Read the whole story

  • Hot Buttons Rise Up From Conference

    Whenever advertisers gather, as they did last month in Miami Beach for the annual Financial Management Conference of the Association of National Advertisers, the … Read the whole story

  • MPA: Influencers Reading Magazines

    Advertisers wanting to reach so-called "Influential Americans" should hawk their wares more often in magazines. That was among the conclusions reached by RoperASW and … Read the whole story

  • CMR Forecast Revised Upward

    On the heels of other forecasts showing similar revisions, a leading measurement company Tuesday increased its estimate of ad spending to 4.3% for 2003. … Read the whole story