MediaDailyNews
Wednesday, July 9, 2003
  • Lee, Viacom Settle Over Use of Spike TV

    Could the imbroglio over the use of Spike TV actually help the rebranded cable channel? It might. Read the whole story

  • Face-to-Face, One-to-One Marketing and Hispanics

    What does it mean when someone tells you Hispanics are a "relationship marketing" population? Relationship marketing is, literally, marketing that is meant to engender … Read the whole story

  • Distinction Targets Upscale LA

    In most major U.S. cities, you can't take afternoon tea without getting a publication that purports to chronicle "high society" in your face. Los … Read the whole story

  • Summer Doldrums Hit Broadcast TV

    In the repeat-reality world of the networks' summer schedules, nine repeats and NBC's Saturday night at the races comprised the 10 most popular programs … Read the whole story