As Arbitron moves ahead with further tests of its Portable People Meter measuring service and hopes for a joint venture with Nielsen Media Research … Read the whole story

The advertising industry has taken credit in various forms for helping with the "war on terror" effort. Some agencies have been involved in government-sponsored … Read the whole story

Promising local and national advertisers a low-cost alternative to directories like the Yellow Pages, Mat Media has expanded its mall-based ad program to 34 … Read the whole story