Thursday, July 31, 2003
  • Nielsen Takes Wait-and-See Attitude Toward PPM

    As Arbitron moves ahead with further tests of its Portable People Meter measuring service and hopes for a joint venture with Nielsen Media Research … Read the whole story

  • Brand America's Foreign Possessions Not Engaged

    The advertising industry has taken credit in various forms for helping with the "war on terror" effort. Some agencies have been involved in government-sponsored … Read the whole story

  • Tray Liners: A New Ad Medium?

    Promising local and national advertisers a low-cost alternative to directories like the Yellow Pages, Mat Media has expanded its mall-based ad program to 34 … Read the whole story