In what could be a fundamental shift in business strategy, TiVo said it's in discussions to launch its branded digital video recording service with … Read the whole story
As the days of poolside lounging and amusement parks come to an end, marketers and retailers face one of the biggest shopping holidays of … Read the whole story
Newspaper ad spending rose about 2% in July and in the first seven months, helped by an increase in national expenditures although results were … Read the whole story
In an effort to combat declining circulation trends the newspaper industry is stepping up efforts to court niche market readers, including ethnic markets and … Read the whole story
When Budget Living launched last October, readers quickly warmed to the magazine's "spend smart, live rich" motif. Advertisers, however, reserved immediate judgment, largely due … Read the whole story