MediaDailyNews
Tuesday, October 7, 2003
  • Agencies: Attack On Product Placement Is Misplaced, Likely Ineffective

    Many in the ad business see it as a solution to ad-zapping technologies, but the so-called practice of product integration into TV programming came … Read the whole story

  • We Only Have Ourselves to Blame

    Indulge me for a moment. Everyone who wishes there was more standardization in our industry, raise your hand. Everyone who has ever cursed the … Read the whole story

  • Kids With Own-Room Media: Fewer Parental Rules, More Ad Responsive

    Nearly two-thirds of children now have at least one form of video or PC technology in their bedrooms and those with more than one … Read the whole story

  • Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market

    NBC's acquisition of Telemundo hasn't done much for the ratings of the Spanish-language network, which is struggling to stem a decline in viewership against … Read the whole story