In a flurry of deals reminiscent of the broadcast network upfront, Starcom MediaVest Group has quietly placed some $5 million for video advertising buys … Read the whole story
When telemarketers call my friend Bob at home, he tells them: "I'm a little busy right now, but if you give me your home … Read the whole story
After success in Boston, Chicago and elsewhere, a new model of daily newspapering will storm New York City on Friday. Read the whole story
Largely on the strength of its media buying units, Publicis Groupe, has been rated as one of the best-positioned Madison Avenue's agency groups, a … Read the whole story
At a time when magazine publishers are still struggling to pull out of a languishing print advertising marketplace, Magazine Publishers of America has created … Read the whole story