MediaDailyNews
Thursday, October 9, 2003
  • NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Line

    For years, NBC's central marketing pitch to advertisers, agencies, TV critics and the trade press alike has been the value of the network's adult … Read the whole story

  • Wright: Vivendi Makes NBC Far Less Ad Dependent

    When the NBC-Vivendi Universal merger becomes final sometime early next year, Universal's mix of content-creation units will move the combined company away from the … Read the whole story

  • Boomtown Proves A Bust, NBC Drama Is Season's First Casualty

    NBC sophomore drama "Boomtown" has become the first casualty of the new TV season - sort of. Read the whole story

  • CableWorld No Longer Part Of Primedia's World

    PBI Media yesterday confirmed rumors it will be purchasing CableWorld from Primedia, which will convert to an every-other-weekly from a weekly publishing frequency. Read the whole story