As they joust with advertisers over next year's ad rates, magazine publishers have been speaking louder and more confidently about a recovery that many … Read the whole story

The rapidly rising costs of broadcast TV are leading pharmaceutical companies to rethink their media mix - a mix that has grown increasingly reliant … Read the whole story

After years of unabated growth direct-to-consumer (DTC) prescription drug ad spending appears to be leveling due to a flattening out of consumer response to … Read the whole story

MediaCom, one of the smallest of the major media agencies, has become the first to establish a worldwide media buying post, naming Jon Mandel … Read the whole story

Despite a gloomy August and September for many ad revenue categories, analysts say the newspaper industry might be moving into the fourth quarter with … Read the whole story