MediaDailyNews
Tuesday, October 14, 2003
  • VOD Findings Defy Pay TV Model, Prove Consumers Opt For Ad-Supported Content

    After nearly a quarter of a century of conventional wisdom that consumers will not support advertising on pay TV platforms, whether they are premium … Read the whole story

  • Can Integrated Media Really Work If Limited to Owned Properties?

    While the FCC and Congress wrestle with the issue of increased media ownership, the ad industry rightfully worries that continued concentration of media could … Read the whole story

  • Tennis Mag Serves Up Sampras As Contributing Editor

    Few magazines can say that they have two of their frequent cover subjects on board in key marketing posts. But with the recent addition … Read the whole story