MediaDailyNews
Thursday, October 16, 2003
  • Reader Experience Drives Magazine Usage, Ad Impact

    The experiences readers ascribe to magazines greatly influence their readership of magazines, as well as the impact of advertising appearing in magazines. That is … Read the whole story

  • Biggest Advertisers To Tackle Biggest Issues: Branding, Accountability, Shifts In Media Options

    When the nation's largest advertisers gather today for the Association of National Advertisers' annual conference in California, near-term issues like the record upfront and … Read the whole story

  • Western Pub Attempts The Improbable: Finding A Niche In Crowded Shelter Field

    When planning the launch of Western Interiors and Design over the last few years, founder and chief executive officer Carol Decker was keenly aware … Read the whole story