Wednesday, October 22, 2003
  • As Nielsen Warms To Portable People Meter Tests, Arbitron Explores Single-Source, Other Media

    The advertising and media industries took another step closer to the development of a single-source system that would measure both TV and radio audiences … Read the whole story

  • NFL Network Breaks Out Of Huddle, Unveils Game Plan

    Two weeks before its midseason kickoff, the NFL Network fleshed out details about its programming. Read the whole story