Thursday, November 13, 2003
  • Magazine Pages Go Negative, Poised For Third Consecutive Year Of Ad Declines

    The nation's consumer magazines turned in another down month in October, the fifth consecutive month of ad page decreases, according to estimates released Wednesday … Read the whole story

  • Can the Internet Cure a Headache?

    U.S. brand-name drug makers are moving briskly on two fronts to shore up what are already obscene profits. Their first target, our neighbors and … Read the whole story

  • Agency Execs: Rosie Circulation Disclosures Equivalent To A 'Quiz Show' Scandal

    In the immediate wake of Gruner + Jahr USA's admission that it knowingly overstated circulation data for Rosie magazine to the Audit Bureau of … Read the whole story

  • Agencies Mixed On Results Of Arbitron's Out-of-Home Trial

    Out-of-home media planners and buyers are digging into the results of Arbitron's just-released trial of its work-in-progress outdoor measurement system. Arbitron quietly released the … Read the whole story