In a surprise development, one of Coca-Cola Co.'s top media executives - Chris Gagen - is leaving to take a senior management position at … Read the whole story
Many members of advertising's vanguard are calling on the scientists of the brain for help. This trend has been whispered about in marketing departments … Read the whole story
Apparently dissatisfied with Nielsen's reasons for the decline in viewing among young men (see story below), Fox Broadcasting Corp. said Monday afternoon that it … Read the whole story
Following an exhaustive, months-long investigation that dug into every conceivable corner of its research operations, Nielsen Media Research late Monday released a report revealing … Read the whole story
Weeks after raiding top executives from rival Katz, radio rep firm Interep named Mike Agovino co-president and co-chief operating officer, a post that had … Read the whole story