Citing a growing litany of positive indicators including a sustained economic expansion, improving profits among big marketers, the so-called "quadrennial effect" and a re-expansion … Read the whole story
The heads of two top media agencies Monday acknowledged that pricing on scatter inventory was soft in the fourth quarter, but not to read … Read the whole story
Lost in the shuffle of higher-profile ad spending forecasts, the head of the world's largest pure-play media agency -- Aegis Group, the parent of … Read the whole story
After years of being mired in second-class "weblet" status, UPN may be stepping up to become a full-fledged network. At least that's what Viacom … Read the whole story
The radio industry might get an early Christmas present this year, with a miserable November being washed away by a positive December and a … Read the whole story