MediaDailyNews
Tuesday, December 9, 2003
  • Citing Economy, Profits, Quadrennial Effect, Dot-Coms, Ad Gurus Concur On Rosy Ad Outlook

    Citing a growing litany of positive indicators including a sustained economic expansion, improving profits among big marketers, the so-called "quadrennial effect" and a re-expansion … Read the whole story

  • Citing Mixed Signals, Agency Chiefs Say Network Ad Vitality Remains Uncertain

    The heads of two top media agencies Monday acknowledged that pricing on scatter inventory was soft in the fourth quarter, but not to read … Read the whole story

  • Amid Dueling Forecasts, Aegis Also Sees An Ad Expansion

    Lost in the shuffle of higher-profile ad spending forecasts, the head of the world's largest pure-play media agency -- Aegis Group, the parent of … Read the whole story

  • Viacom Sets UPN Expansion Plans

    After years of being mired in second-class "weblet" status, UPN may be stepping up to become a full-fledged network. At least that's what Viacom … Read the whole story

  • Radio Chiefs Hints At Year-End Rebound

    The radio industry might get an early Christmas present this year, with a miserable November being washed away by a positive December and a … Read the whole story