Monday, December 15, 2003
  • Ad Industry Tests Open Market Database For Network TV Ad Buys, Some Big Shops Resist

    A new Wall Street-like database being tested by several major advertisers and agencies promises to transform the network TV ad marketplace, giving Madison Avenue ... Read the whole story

  • Outlook 2004 - Guerrilla Marketer Upbeat, but Online?

    My crystal ball is positively glowing with anticipation about 2004. Here's the good news. Read the whole story

  • B-to-B Trades Down, Industry Group Lowers '03 Ad Outlook

    Despite a modest gain in business-to-business ad dollar volume in October, ad pages in the business press continued to slide. As a result, the ... Read the whole story

  • Help Wanted May Be Working Again, Papers Say Classifieds Are Back On The Job

    Are we finally beginning to recover from the slump in employment advertising, which has cost each newspaper company tens of millions of dollars in ... Read the whole story