A new Wall Street-like database being tested by several major advertisers and agencies promises to transform the network TV ad marketplace, giving Madison Avenue … Read the whole story

My crystal ball is positively glowing with anticipation about 2004. Here's the good news. Read the whole story

Despite a modest gain in business-to-business ad dollar volume in October, ad pages in the business press continued to slide. As a result, the … Read the whole story

Are we finally beginning to recover from the slump in employment advertising, which has cost each newspaper company tens of millions of dollars in … Read the whole story