Wednesday, December 17, 2003
  • Agencies Explore Product Placement, Find Consumers Receptive

    A variety of new advertising research is shedding light on consumer attitudes toward the burgeoning field of product placement. One such study, released Tuesday … Read the whole story

  • NFL Continues New Media Drive, Gets Sirius About Satellite Radio

    The National Football League tossed a pass to the satellite radio industry, signing a deal with Sirius for a 24-hour network that will broadcast … Read the whole story