Despite advertiser outcry over the two years of record upfront ad markets, no one who took part in a panel discussion Monday thinks that … Read the whole story

A recent report from Forrester has discovered the obvious, that "The Internet has sucked away the time consumers used to spend with television, newspapers, … Read the whole story

The challenging media landscape was the current that flowed through much of Monday's Media Summit in New York, and the consensus seemed to be … Read the whole story

Just days after announcing plans to conduct one of the most ambitious research initiatives to date on African-American consumers, a top exec at media … Read the whole story

The radio industry has unveiled highlights of an in-depth study indicating that advertisers and agencies consider it a tertiary advertising buy at best. The … Read the whole story