Friday, February 13, 2004
  • Reporter's Notebook: Malcontent Is King At Agency Media Fest

    ORLANDO, FL -- Marketers spend billions in media to advertise their products and services--much of it in network and cable television--yet still don't have … Read the whole story

  • With Disney In Play, Some Media Biggies Emerge As Potential Cast Members

    The dust hasn't settled on Comcast's hostile bid to acquire it but speculation has already begun on other players who might emerge now that … Read the whole story

  • Guerrillas In The Midst: Non-Trad Efforts Take Center Stage

    With middle-of-the-mainstream brands like MTV and Tylenol pegged to participate, Thursday morning's panel discussion on non-traditional marketing promised to be as edgy and alternative … Read the whole story

  • Cox Sure: No. 4 Cabler Eschews Disney-Like Content Play

    The nation's fourth-biggest cable TV company, Cox, Thursday said it's not interested in pursuing the same course toward content that led the big kid … Read the whole story