MediaDailyNews
Monday, March 22, 2004
  • Net Courts Agency Research Chiefs, Offers R&D As Part Of Upfront Sales Pitch
    by Joe Mandese

    At a time when many on Madison Avenue are seriously questioning the long-term viability of conventional TV advertising formats, a TV network plans to … Read the whole story

  • COMMENTARY
    The 30-Second Ad is Dead, Long Live the 30-Second Ad, Maybe
    by Jeff Marshall

    MediaDailyNews today kicks off the first in an occasional series of guest columns penned by thought leaders from Publicis Groupe's Starcom MediaVest Group. Our … Read the whole story

  • Financial Focus: Help Wanted As An Economic Indicator
    by Paul Gough

    Extra, extra--read all about it: Is help wanted finally coming back? It's not only the Bush administration and millions of jobless who have been … Read the whole story

  • Archaeology Digs Into Mainstream, Targets Top Print Advertisers
    by Larry Dobrow

    The readers of Archaeology magazine, advertising director Lois Segel would have you know, are not archaeologists. The mag has gradually evolved from a scholarly … Read the whole story