For its first separate upfront presentation during its three years of existence, Adult Swim conducted it in style. Usually it's packaged along with Cartoon … Read the whole story

Yesterday's MediaDailyNews article about the new CMO role cropping up at several agencies left some important questions unresolved: What are the "products" of media … Read the whole story

On Thursday, Publicis' Optimedia unit unveiled a new Emerging Technologies Division and named veteran TV buyer Bob Flood to run it. Unlike similar units … Read the whole story

If pharma companies wish to stimulate further interest in their products, they might want to orient their DTC ads toward the nation's 93 million … Read the whole story