Sensing a major opportunity for the first time in two decades, CBS predicted it would overtake the "Friends"-less NBC on Thursday nights and achieve … Read the whole story
Dow Jones Cites Surge In Financial Ads, Journal's Ad Volume Expands Read the whole story
The Cabletelevision Advertising Bureau wants Madison Avenue to think about cable TV differently--more like broadcast TV. The CAB pitch uses compelling research to dispel … Read the whole story
In an effort to steer the burgeoning on-demand television marketplace in favor of an ad-supported model, one of the largest media buying groups has … Read the whole story
Nearly eight months after the debut of its pay-per-view offering on DirecTV, here! TV has announced plans to expand into a full-time premium programming … Read the whole story