Madison Avenue is hoping the nexus of the 2004-05 network upfront advertising marketplace will be a series of meetings in which a group of … Read the whole story

Win an experience of a lifetime. This is the come-on to lure media buyers into entering the MPA's Magazine Experience Sweepstakes. You have to … Read the whole story

Long a holdout in product placement on all but reality programming and daytime soap operas, CBS is considering opportunities in its scripted series. Read the whole story

The first project to grow out of MindShare's program development agreement with ABC is "The Days," a dramatic series that is already being backed … Read the whole story

National Wildlife publisher Tom McGuire doesn't mince words when talking about his title's recent overhaul, which became public knowledge with last week's arrival of … Read the whole story