For all the talk of media buying consolidation, the major media buying networks still control only a fraction of U.S. and worldwide media spending. … Read the whole story

Today's guest columnist is Courtney Acuff, manager, mobile marketing, SMG IP, the digital and interactive unit of Starcom MediaVest Group. Acuff is responsible for … Read the whole story

Emboldened by the success of "American Idol" two years ago and "The OC" last year, Fox announced Monday that it would go full-blast into … Read the whole story

ESPN and Fox continued to build on their dominance of the TV sports marketplace over the past year, but in a surprising development, it … Read the whole story

Adding data to the controversy over in which language Hispanics use to consume their media, a new study finds that both English- and Spanish-language … Read the whole story

Zoom Media expanded its offerings today by inking an agreement to sell ads in the restrooms of more than 100 Loews movie theaters. Added … Read the whole story