Marketers are parceling out more of their ad dollars to Hispanic publications and television stations, with percentage growth since 2000 quadrupling the pace of … Read the whole story

About half of consumers surveyed say they've noticed brands involved in product placements in movies and television, according to a recent Mediaedge:cia study. The … Read the whole story

In another confusing indicator of the advertising recovery, business-to-business media spending continues to languish. Ad pages in the U.S. business press declined 1 percent … Read the whole story