MediaDailyNews
Thursday, April 22, 2004
  • Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media

    Marketers are parceling out more of their ad dollars to Hispanic publications and television stations, with percentage growth since 2000 quadrupling the pace of ... Read the whole story

  • Consumers Respond Favorably To Product Placement Of Brands In TV, Movies

    About half of consumers surveyed say they've noticed brands involved in product placements in movies and television, according to a recent Mediaedge:cia study. The ... Read the whole story

  • B-to-B: Bad-To-Better, But Still No Turnaround

    In another confusing indicator of the advertising recovery, business-to-business media spending continues to languish. Ad pages in the U.S. business press declined 1 percent ... Read the whole story