Both the efficacy and efficiency of TV as an ad medium took some pretty big hits Monday during the opening session of an important … Read the whole story

Last year, advertisers watched the progression of the CAN-SPAM Act with mild interest, only to discover to their surprise that much of the compliance … Read the whole story

Although an estimated 36 million-plus individuals watch broadcast and cable television from locations outside the home every week, measuring all viewers has proven an … Read the whole story

March 2003 might have been like a lamb for many newspapers, but a year later the industry seems to be roaring just fine, thank … Read the whole story