Like the star of its unlikely but powerful reality series, NBC came off the upfront ropes swinging--telling advertisers that it's still a contender on … Read the whole story

When ABC begins its fall season, the most significant drama won't be any of the ones on the schedule. It will be the behind-the-scenes … Read the whole story

When The WB meets advertisers this morning at a midtown Manhattan hotel, it will already have on the boards one of the more intriguing … Read the whole story

New research on the impact of digital video recorders (DVRs) on the level of "satisfaction" of viewers with television goes a long way toward … Read the whole story