MediaDailyNews
Tuesday, May 25, 2004
  • Upfront '04-'05: Broadcast Set To Go, Cable Takes Early Volume Deals

    After whetting their appetites with an early round of cable deals advertisers are poised to begin negotiating upfront ad deals with the major broadcast … Read the whole story

  • Study: DVRs 'Recapture' 96% Of TV Ad Zapping

    Digital video recorders (DVR) typically are seen as the ultimate threat to TV advertising, giving consumers unsurpassed control over what they choose to watch … Read the whole story

  • TV Guide Brings Back-Of-The-Book Front-And-Center

    TV Guide, continuing an editorial overhaul it began last fall, has updated and simplified what could be considered its core content: the black-and-white, second-half-of-the-book … Read the whole story

  • Game Consoles Positioned To Dominate 'Digital Living Room'

    Explosive growth in the electronic gaming industry--fueled by accelerating technological advances and huge revenue potential--will transform the media, advertising, and entertainment industries while dramatically … Read the whole story