In a development sure to blur the already fuzzy line between journalism and commercially branded news content, stations in major TV markets this summer … Read the whole story

Fueled by spending among the nation's largest advertisers, U.S. ad spending rose 7.9 percent during the first quarter of 2004 among the major media … Read the whole story

On the eve of 2004-05 network upfront negotiations, SQAD officially launched NetCosts, a new open-market TV advertising database using a data exchange model that … Read the whole story

Millions of bottles of Gatorade Berry have gotten a temporary makeover in ESPN's latest foray into multiplatform marketing--the network's three-month effort to mark its … Read the whole story