The United Arab Emirates has set a minimum age requirement of 15 for access to all social-media platforms operating in the region, while requiring … Read the whole story

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences. Read the whole story

But the Lions Entertainment Person of the Year showed how technology can amplify a story like "F1," literally. Read the whole story

Credle, this year's recipient of the Lion of St. Mark lifetime achievement award, said, "We're in a slightly weird place right now," where all … Read the whole story

When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them. Read the whole story

With the strongest opening so far for the 2026 movie season, this edition of the franchise tops "Toy Story 4" released in 2019. Read the whole story

The organization said at least eight of the 20 campaigns analyzed made impact claims that DeSmog could not independently verify. Read the whole story

Most of those polled in a MediaSense survey said they associate OBR with strong client-agency relationships. And around three-quarters also believe AI will accelerate … Read the whole story

In these made-for-TV ruminations on the meaning of America, the joys of living here are given short shrift or ignored altogether. Read the whole story

From protein powders and GLP-1s to wellness retreats and skincare technology, Americans are spending more money trying to optimize their health, appearance and longevity. Read the whole story

Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanced agentic AI, generative media optimization and programmatic search visibility tools. Read the whole story

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events. Read the whole story

Amazon on Monday released conversational "prompts" in display ads to serve up across the open web. Read the whole story

The platform brings audience insights, inventory data, campaign performance metrics, forecasting and measurement capabilities into a unified process that can self-optimize campaigns, says WBD … Read the whole story

Washington state's highest court has upheld Meta's $35 million fine for violating a law requiring requiring online companies to disclose detailed information about political … Read the whole story

Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. At Cannes Lions, announcements from the biggest companies fuel big dreams on how … Read the whole story

Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million … Read the whole story

An Aspen Institute event called "Shared Futures" explored this question. Read the whole story

The agency will oversee integrated media strategy, planning and analytics. Read the whole story