A media reporting firm unveiled a more upbeat forecast on ad spending, predicting that the third quarter would be the strongest, but that growth … Read the whole story

I'm seated across from a friend, a top high-tech salesman, late one night on the mezzanine level of a midtown Starbucks. "I used to … Read the whole story

The subject of magazine creative copy testing appeared to be a hot-button issue for advertisers and buyers at last week's ANA Print Advertising Forum. … Read the whole story

In today's MediaDailyNews commentary, Mookie Tenembaum, founder of United Virtualities, sees a future in 10-second online video spots. Read the whole story

With the most expensive presidential election in history looming, TNS Media Intelligence/CMR predicts that 2004 will break records with an expected $1.5 billion in … Read the whole story

Analysts predict Spanish-language networks will bring in slightly over one billion dollars in the upcoming upfront, the first time that these networks have gone … Read the whole story