Proclaiming the business is "getting back to pre-recession levels," Madison Avenue's de facto scorekeeper Bob Coen Tuesday revised his outlook for 2004 ad spending … Read the whole story

In "Absolute Powerpoint," Ian Parker's wonderful essay on the power of Microsoft's Powerpoint software to edit our thoughts, he cites a New Jersey man … Read the whole story

At a time when industry forecasters are beginning to upgrade their expectations for consumer media spending, B-to-B ad spending continues to languish, although its … Read the whole story

Procter & Gamble is giving the ad industry a forum for recognizing media excellence. The award for "best flowchart" can only be so far … Read the whole story

Fresh off a soon-to-be-implemented innovation in addressable advertising, The Weather Channel saw a double-digit increase in its upfront volume for the coming year. Read the whole story