MediaPost Publications - MediaDailyNews 07/01/2004

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Universe Collapses: Well, TV's, Anyway
by Joe Mandese
In a development that appears to defy the laws of television industry physics, the medium's expanding universe may have reached its limit much sooner … Read the whole story
Study Diagnoses Health Of Rx Ad Spending, Prognosis Remains Unclear
by Paul Gough
A study released this week by Consumer Health Sciences is the latest in a line promoting the value of pharmaceutical advertising, which has exploded … Read the whole story