Media Analysis Plus, the burgeoning media auditing firm founded by media planning guru Jim Surmanek, is getting out of the media account benchmarking business … Read the whole story

In the middle of the Nielsen debate, isn't it high time everyone took a step back and looked at some of the larger issues … Read the whole story

A year after the so-called Magazine Involvement Alliance pitched a new batch of research on reader involvement to agencies, awareness and usage of its … Read the whole story

Three months after being purchased by Gannett, Captivate Network is putting the finishing touches on a growth program that will double the number of … Read the whole story