MediaDailyNews
Monday, July 19, 2004
  • Zenith: Internet, Other New Media Keep Ad Price Inflation In Check

    Zenith Optimedia today became the latest major ad forecaster to upgrade its outlook for 2004 in a report that also helps explain why the ... Read the whole story

  • Today's Zombie: Tomorrow's Multitasker

    The Royal Australasian College of Physicians, whose 1938 charter commits the Sydney-based professional group to "research designed to eliminate or alleviate human suffering" has ... Read the whole story

  • ANA Blasts Senate Tobacco Ad Restrictions, Fears Precedent

    Worried about its potentially crippling effects on tobacco marketers, and what they believe would be a dangerous step toward more widespread regulation of the ... Read the whole story

  • Lions and Antelopes in the Advertising Ecosystem

    Today's mass media advertising model functions at cross-purposes with the in-control consumer, Tawakol argues. Contextual advertising addresses the interruptive-based advertising model to a degree, ... Read the whole story

  • Digital TV Approaches Halfway Mark

    In a development that is symbolic of the rapid growth of digital media overall, nearly half (45 percent) of multi-channel TV households now have ... Read the whole story