Zenith Optimedia today became the latest major ad forecaster to upgrade its outlook for 2004 in a report that also helps explain why the … Read the whole story

The Royal Australasian College of Physicians, whose 1938 charter commits the Sydney-based professional group to "research designed to eliminate or alleviate human suffering" has … Read the whole story

Worried about its potentially crippling effects on tobacco marketers, and what they believe would be a dangerous step toward more widespread regulation of the … Read the whole story

Today's mass media advertising model functions at cross-purposes with the in-control consumer, Tawakol argues. Contextual advertising addresses the interruptive-based advertising model to a degree, … Read the whole story

In a development that is symbolic of the rapid growth of digital media overall, nearly half (45 percent) of multi-channel TV households now have … Read the whole story