Zenith Optimedia today became the latest major ad forecaster to upgrade its outlook for 2004 in a report that also helps explain why the ... Read the whole story

The Royal Australasian College of Physicians, whose 1938 charter commits the Sydney-based professional group to "research designed to eliminate or alleviate human suffering" has ... Read the whole story

Worried about its potentially crippling effects on tobacco marketers, and what they believe would be a dangerous step toward more widespread regulation of the ... Read the whole story

Today's mass media advertising model functions at cross-purposes with the in-control consumer, Tawakol argues. Contextual advertising addresses the interruptive-based advertising model to a degree, ... Read the whole story

In a development that is symbolic of the rapid growth of digital media overall, nearly half (45 percent) of multi-channel TV households now have ... Read the whole story