Friday, July 23, 2004
  • Clear Channel Sends Clear Signal: Radio Future Less About Widgets, More About Digits

    Two significant moves by radio giant Clear Channel Communications this past week have the potential to radically improve the listening experience for the medium … Read the whole story

  • Arbitron Look Past Radio To Help Develop Medium's, Other Media's Future

    The radio industry is poised at a crossroads that could well determine its future place in Madison Avenue's media mix, but some of its … Read the whole story

  • Mag Rack: Steal This Book's Party

    Hearst is promoting its new shopping-focused title, SHOP Etc., with an event that, given this era of heightened public security, is a little, well, … Read the whole story

  • Media Planning 101: Syndication Goes Back To School

    Syndication is a better bet for marketers trying to reach back-to-school shoppers in late summer on TV, as its ratings hold up better than … Read the whole story