The Big 3 broadcast networks turned in another strong sales period during the second quarter of 2004, and through the first half were approaching … Read the whole story

At times, the volume of paper-pushing associated with media buys can seem, well, infinite. Now Infinity Broadcasting is taking steps to significantly reduce the … Read the whole story

While it was reported that several major advertisers, including General Motors and Procter & Gamble, had purchased Monroe Mendelsohn's new research tool PReSS, or … Read the whole story