MediaDailyNews
Tuesday, September 14, 2004
  • Mags Proliferate, Fragment, Grow Even More Niche

    Like the electronic media it competes with, the magazine industry is becoming more fragmented and niche-focused, according to findings of the 17th annual edition … Read the whole story

  • Digital Frontiers: The 'Eyes' Have It

    Some new research may make you rethink your site and ad designs. Read the whole story

  • Mags Post Fourth Straight Monthly Page Gain

    The consumer magazine industry has had four months of growth in a row, and the industry appears to be heading for a turnaround. Read the whole story

  • The New Media Deal

    Americans have long operated under an unwritten deal with media companies (for our purposes here, let's call this the Old Media Deal). The Old … Read the whole story

  • MediaCom Gives Group M Nearly A Third Of The Market, Grey Media Unit May Remain Autonomous

    WPP Group's $1.5 billion acquisition of Grey Worldwide positions the agency holding company in a neck-and-neck race with Omnicom, but the deal firmly establishes … Read the whole story

  • Veteran Researcher Goerlich Joins ZenithOptimedia

    ZenithOptimedia USA has hired media veteran Bruce Goerlich to the newly created position of executive vice president - director of strategic resources. Read the whole story

  • Tegethoff Joins UM to Head L'Oreal Account

    Scott Tegethoff, a 15-year media professional, has been tapped by Interpublic Group's Universal-McCann (UM) to serve in the newly-created position of executive vice president … Read the whole story