Like the electronic media it competes with, the magazine industry is becoming more fragmented and niche-focused, according to findings of the 17th annual edition … Read the whole story
Some new research may make you rethink your site and ad designs. Read the whole story
The consumer magazine industry has had four months of growth in a row, and the industry appears to be heading for a turnaround. Read the whole story
Americans have long operated under an unwritten deal with media companies (for our purposes here, let's call this the Old Media Deal). The Old … Read the whole story
WPP Group's $1.5 billion acquisition of Grey Worldwide positions the agency holding company in a neck-and-neck race with Omnicom, but the deal firmly establishes … Read the whole story
ZenithOptimedia USA has hired media veteran Bruce Goerlich to the newly created position of executive vice president - director of strategic resources. Read the whole story
Scott Tegethoff, a 15-year media professional, has been tapped by Interpublic Group's Universal-McCann (UM) to serve in the newly-created position of executive vice president … Read the whole story